Two week-long retail pop-ups — inside Selfridges London, then in the shopping centre outside the Selfridges store in Manchester — with our Selfie Pod at the heart of both.
Client: Morphe · Booth: Selfie Pod · Format: Two week-long retail pop-ups, open to all
Before Morphe toured the UK with us, they ran a pair of week-long pop-ups with Selfridges — a pop-up store inside Selfridges London, then a second pop-up in Manchester, inside the shopping centre just outside the Selfridges store. Shoppers could trial the products, buy on the spot and enter giveaways — and the stand needed a draw: something that would stop people mid-shop and pull them in. That was our job.
The Manchester pop-up — product counters, campaign wall, and our Selfie Pod on the floor.
No queue-and-script journey here — the pop-ups were open to everyone passing:
The Manchester stand from the corner — Selfridges & Co just behind.
The pod, the boarding board and the Cheek Thrills counter in Manchester.
The pod facing the Selfridges storefront in Manchester.
The London pop-up — Cheek Thrills counter, campaign screens and the pod.
Engagement, all week, in both cities — the pod gave shoppers a reason to stop, and once they'd stopped, they were on the stand trialling products. Two weeks of it without a single member of staff on the booth: it simply ran. That's exactly what a retail pop-up booth is for — it pulls people in and sends them away with something branded.
And the strongest result of all: Morphe came back. Later that year we joined them again for their three-city UK roadshow.
