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Morphe UK Roadshow

A three-city outdoor brand activation — Silverburn Glasgow, Cabot Circus Bristol and Westquay Southampton — with our Vintage Photo Booth at the heart of the guest journey.

Client: Morphe · Booth: Vintage Photo Booth · Format: Three-city outdoor roadshow, open to the public

The Brief

When global beauty brand Morphe took their makeup artistry on tour, they needed more than a photo booth — they needed a partner who could keep pace with a touring activation across three of the UK's busiest shopping destinations: Silverburn in Glasgow, Cabot Circus in Bristol and Westquay in Southampton. Every stop was outdoors, in the heart of the town centre, and open to anyone passing by.

The Guest Experience

Morphe designed a journey that turned passers-by into fans, and our booth was the moment it all came together:

  1. Guests were welcomed with a gift bag and a coffee
  2. Into the Morphe trailer for a professional makeup application
  3. Straight to our Vintage Photo Booth to capture the finished look
  4. Free product samples on the way out
  5. A personalised keychain to remember the day
  6. And finally, a pop-up shop to pick up more of the products they'd just tried

Fresh makeup, a professional DSLR camera and studio lighting — every guest left with a photo worth sharing.

Our Vintage Photo Booth under a branded gazebo at the Morphe roadshow, with guests at the activation stands behind

What We Delivered

  • Our DSLR Vintage Photo Booth — a premium, vintage centrepiece that photographs beautifully inside a branded activation
  • A clean, plain backdrop with no props — a deliberate choice, so the makeup stayed the star of every shot
  • Morphe-branded prints and digital copies — every photo carried the campaign, on paper and on screen
  • Instant digital sharing — guests posted their looks to social media on the spot, turning every photo into branded reach
  • GDPR-compliant data capture — opted-in guest details collected and handed to Morphe for their follow-up marketing
  • A fully staffed booth — our team engaged every guest and worked hand-in-hand with Morphe's crew across all three cities
Our DSLR Vintage Photo Booth and studio flash in front of the Morphe-branded backdrop

One Booth, Three Cities

The same booth travelled the length of the country — Glasgow to Bristol to Southampton — with our team handling transport, setup and breakdown at every stop. Outdoor town-centre locations bring their own demands, and a touring schedule leaves no room for missed mornings. We were in position and ready at all three.

Morphe's branded touring trailer and flight cases alongside our Vintage Photo Booth under its gazebo

On the Ground

Early morning in a Bristol town-centre square — the Morphe activation being built before the crowds arrive

Early morning, town centre — the activation taking shape before the crowds arrive.

Our Vintage Photo Booth under its branded gazebo, with a Morphe flight case in the foreground

The booth under its branded gazebo, alongside Morphe's flight cases.

The Morphe roadshow activation set up beside Southampton's old town walls

The whole activation in place beside Southampton's old town walls.

The Result

Hundreds of branded photos shared to social media, an opted-in marketing database delivered to Morphe, and a queue of freshly made-up guests leaving with a photo, samples and a smile. The booth did what a great activation booth should: it gave people a reason to stop, and a branded memory to take home.

And this tour wasn't Morphe's first booking with us — it came after a pair of week-long pop-ups at Selfridges London and Manchester earlier in the year.